To make sure
they get the Colon Cancer story right, Emmerdale are working
closely with Colon
Cancer Concern (CCC), the UK’s leading bowel
cancer charity
CCC has
been working closely with Emmerdale’s researchers,
scriptwriters and producers in preparation for the high profile
storyline which will explore the character of Diane
Blackstock's battle with bowel cancer. The makers of
Emmerdale have also spoken with CCC’s nurses
and patients to make sure that the script is as accurate,
realistic and sensitively handled as possible.
CCC were
very
keen to ensure that the issue is handled sensitively
as this
a first for
primetime TV in the UK and Emmerdale were only happy
to oblige.
Jola Gore-Booth, CCC’s Chief Executive, comments: “We’re
delighted that Emmerdale has recognised the importance
of bowel cancer...We’ve been very encouraged by
how much Emmerdale has involved us in ensuring that the storyline
is realistic.
CCC also
introduced actress Elizabeth
Estensen (who plays Diane Blackstock)
to
Linda Gibson, a bowel cancer patient from Wolverhampton, so
that
the actress
could understand first hand what it is really like to have
the disease.
Linda comments: “I was happy to talk with Elizabeth
about my own experience of bowel cancer four years ago, so
that she could portray the effects of being diagnosed with
the disease through Diane’s story. Working with CCC and
with Emmerdale on this project has not only been great fun
but also very rewarding, because I know this is going to help
so much with raising awareness of the disease.”
Elizabeth and Linda are also supporting CCC
in its upcoming “Sh*t
Scared?” pub campaign, which is being launched in September.
Eye-catching posters and beer mats are being distributed to
thousands of pubs throughout the UK in a bid to raise awareness
amongst pub-goers.
The nurse-led Infoline service phone number,
will appear in the credits at the end of key episodes featuring
the bowel cancer storyline.
THE CCC INFOLINE: 08708
50 60 50
Based on a Press Release by "CCC" Dated:
23 August 2004 |
